Many people seem to think we've got this whole hospitality brand thing upside down.
They say brands are about marketing and logos and advertising – the packaging stuff.
We think brands are perceptions created by the entirety of what you do and – more importantly – the way you do it, within the organisation and across all guest experiences.
Brands are a way of life, not a way of dressing up.
To find out if you think we've got it the right way up take a wander round our website.
If you're in a hurry, click here.
If you have more time, click here.
They say brands are about marketing and logos and advertising – the packaging stuff.
We think brands are perceptions created by the entirety of what you do and – more importantly – the way you do it, within the organisation and across all guest experiences.
Brands are a way of life, not a way of dressing up.
To find out if you think we've got it the right way up take a wander round our website.
If you're in a hurry, click here.
If you have more time, click here.
