• Research & Analysis
  'Discovery' processes that reveal the current state of the brand and the causes creating or affecting that state, plus the influences that will have a bearing on the definition of new or repositioned brands.
• Brand Family
  Brand Family frameworks that map out the optimum number of brands required and the relationship between them.
• Brand DNA
  Identifying the most appropriate positioning / focus for each brand in the family.
• People
  Design and execution of brand-related staff profiling and recruitment processes, team coaching programmes and performance assessment processes.
• Product
  Conceptualising new service initiatives and the project management of service creation processes, working with clients and third party supplier teams.
• Place
  Briefing and project management of design-related consultancies, covering architecture, interior design, lighting, music, botanicals and aromas.
• Process
  Concept development for new processes, systems and policies and the project management of change initiatives related to each.
• Design
  Creation of visual identities (logos) and associated design guidelines.
• Language
  Development of language and message guidelines.
• Communications
  Creation of internal and external communications strategies and the briefing and project management of third party agencies during campaign development and roll-out.